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Publications in Business

The Placebo Effect in Marketing: The Ability of Country of Origin to Modify Product Performance

Brazilian Business Review

International Management

Management of Technology

English

Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry

Studies in Business and Economics

Social Psychology

English

Measuring Brand Value: The Case of Romanian Public Traded Companies

Studies in Business and Economics

Social Psychology

English

Gender and Entrepreneurship: A Comparative Study Between the Causation and Effectuation Approaches

Brazilian Business Review

International Management

Management of Technology

English

Organizational Competitiveness Factors

Brazilian Business Review

International Management

Management of Technology

English

The Instrumentalization of Metaphors in the Management Field: Reflections From the Use of the Book “The Art of War” on Business

Brazilian Business Review

International Management

Management of Technology

English

Integrated Marketing Communication and Its Impact on Consumer Behavior

Studies in Business and Economics

Social Psychology

English

Antecedents to Customer Retention in a Corporate Context

Brazilian Business Review

International Management

Management of Technology

English

Consumer Behaviour in the Tourist Segmentation Process – A Marketing Research

Studies in Business and Economics

Social Psychology

English

Adoption of Social Media by Small-And Medium-Sized Healthcare Enterprises

Brazilian Business Review

International Management

Management of Technology

English