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Publications in Business

Marketing and Logical Deduction

Journal of Marketing

International Management

English

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

Journal of Marketing

International Management

English

The American Marketing Association in 1973

Journal of Marketing

International Management

English

Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers

Journal of Marketing

International Management

English

Consumer Generalization of Nutrient Content Claims in Advertising

Journal of Marketing

International Management

English

Marketing's Influence Within the Firm

Journal of Marketing

International Management

English

Creating and Managing a High‐performance Knowledge‐sharing Network: The Toyota Case

Strategic Management Journal

International Management

English

Polychronicity in Top Management Teams: The Impact on Strategic Decision Processes and Performance of New Technology Ventures

Strategic Management Journal

International Management

English

Product Quality: An Investigation Into the Concept and How It Is Perceived by Consumers

Journal of Marketing

International Management

English

Investing in New Information Technology: The Role of Competitive Posture and Issue Diagnosis

Strategic Management Journal

International Management

English