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Publications in Business

Marketing Farm Products: Economic Analysis

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1955English

Structural Homophily or Social Asymmetry? The Formation of Alliances by Poorly Embedded Firms

Strategic Management Journal
ManagementInternational ManagementBusinessStrategy
2009English

To Disclose or Not to Disclose? Status Distance and Self-Disclosure in Diverse Environments

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
2009English

How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1988English

Editorial

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1992English

Errata

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1986English

The Fire of Desire: A Multisited Inquiry Into Consumer Passion

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2003English

Modeling Hierarchical Conjoint Processes With Integrated Choice Experiments

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1994English

Improving Prediction in Conjoint Measurement

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1979English

“Exploratory Analysis of Marketing Data”: A Reply

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1971English

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