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Publications in Business

Structure of Repeat Buying for New Packaged Goods

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1980English

Variety Seeking Behavior: An Interdisciplinary Review

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1982English

The Cultural Relativity of the Quality of Life Concept.

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
1984English

Determinants of Role Structure in Family Financial Management

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1983English

The Cost of Thinking

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1980English

Recognition Versus Recall as Measures of Television Commercial Forgetting

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

The Nature and Experience of Entrepreneurial Passion

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
2009English

Methodological Fit in Management Field Research.

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
2007English

Exploratory Analysis of Marketing Data: Trees vs. Regression

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1970English

Advocacy as a Scientific Strategy: The Mitroff Myth

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
1980English

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