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Publications in Business

Pre-Test-Market Models: Validation and Managerial Implications

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1983English

Heuristics and Biases in the Intuitive Projection of Retail Sales

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1987English

Interdependence: An Alternative Conceptualization

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
1987English

A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1995English

Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2007English

Recalling Mixed Emotions: Figure 1

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2008English

Editorial

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1995English

Focus Groups and the Nature of Qualitative Marketing Research

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1977English

Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1996English

“Pie Sharing” in Complex Collaboration Contexts

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2001English

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