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Publications in Business

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; And Lynch

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2006English

Incorporating Time-Lag Effects Into the Expectancy Model of Motivation: A Reformulation of the Model

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
1978English

Erratum

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

Can Mixed Emotions Peacefully Coexist?

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2002English

Consumer Preference for a No‐Choice Option

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1997English

Trust in Japanese Interfirm Relations: Institutional Sanctions Matter.

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
1998English

Editorial

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1992English

Power Dynamics in Negotiation.

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
2005English

Taxonomic Mental Models in Competitor Definition.

Academy of Management Review
ManagementBusinessStrategyInnovationAccountingManagement of Technology
1990English

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