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Publications in Business

Better Decisions Through Management Accounting

Business Horizons
MarketingInternational ManagementBusiness
1960English

Psychology, Behavioral Economics, and Public Policy

Marketing Letters
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Technology Newness and Impact of Go/No-Go Criteria on New Product Success

Marketing Letters
MarketingEconomicsInternational ManagementBusinessEconometrics
2004English

Customer Return Policies for Experience Goods

Journal of Industrial Economics
AccountingManagementEconomicsEconometricsBusiness
1996English

Firm Profitability, State Ownership, and Top Management Turnover at the Listed Firms in China: A Behavioral Perspective

Corporate Governance
ManagementBusinessStrategyInnovationAccountingManagement of Technology
2009English

Reliability: The Other Dimension of Quality

Quality Technology and Quantitative Management
Industrial RelationsInformation SystemsBusinessInternational ManagementManagement ScienceManagementInnovationManagement of TechnologyOperations Research
2004English

Informative Advertising: Competition or Cooperation?*

Journal of Industrial Economics
AccountingManagementEconomicsEconometricsBusiness
2009English

Does Dual Sourcing Lower Procurement Costs?*

Journal of Industrial Economics
AccountingManagementEconomicsEconometricsBusiness
2006English

Criteria for Programming Investment Project Selection

Journal of Industrial Economics
AccountingManagementEconomicsEconometricsBusiness
1966English

Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2002English

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