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Publications in International Management

How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

Journal of the Academy of Marketing Science

International Management

English

Advancing Marketing Strategy Research

Journal of the Academy of Marketing Science

International Management

English

Effects of Front-Of-Pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Controlled Trial

Journal of the Academy of Marketing Science

International Management

English

Executing on a Customer Engagement Strategy

Journal of the Academy of Marketing Science

International Management

English

Drivers of Sales Performance: A Contemporary Meta-Analysis. Have Salespeople Become Knowledge Brokers?

Journal of the Academy of Marketing Science

International Management

English

When Salespeople Develop Negative Headquarters Stereotypes: Performance Effects and Managerial Remedies

Journal of the Academy of Marketing Science

International Management

English

In Support of Consumer-Based Strategy Research

Journal of the Academy of Marketing Science

International Management

English

Rigor Versus Method Imperialism

Journal of the Academy of Marketing Science

International Management

English

Making Emerging Phenomena a Research Priority

Journal of the Academy of Marketing Science

International Management

English

Price Negotiating for Services: Elucidating the Ambivalent Effects on Customers’ Negotiation Aspirations

Journal of the Academy of Marketing Science

International Management

English