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Publications in International Management

Consumer Responses to Homosexual Imagery in Advertising: A Meta-Analysis

Journal of Advertising
CommunicationInternational ManagementBusinessMarketing
2019English

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing
MarketingInternational ManagementBusiness
2016English

Issue Information – JIF

Strategic Entrepreneurship Journal
ManagementBusinessEconomicsInternational ManagementStrategyEconometrics
2019English

The Showrooming Phenomenon: It's More Than Just About Price

Journal of Interactive Marketing
MarketingInternational ManagementBusiness
2017English

Journal Information - JIF

Strategic Entrepreneurship Journal
ManagementBusinessEconomicsInternational ManagementStrategyEconometrics
2019English

Towards a Process Theory of Entrepreneurial Ecosystems

Strategic Entrepreneurship Journal
ManagementBusinessEconomicsInternational ManagementStrategyEconometrics
2017English

Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

Journal of Advertising
CommunicationInternational ManagementBusinessMarketing
2017English

Brand Performances in Social Media

Journal of Interactive Marketing
MarketingInternational ManagementBusiness
2012English

Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication

Journal of Advertising
CommunicationInternational ManagementBusinessMarketing
2018English

Journal Information - JIF

Strategic Entrepreneurship Journal
ManagementBusinessEconomicsInternational ManagementStrategyEconometrics
2018English

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