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Publications in International Management

Industry, Corporate, and Segment Effects and Business Performance: A Non-Parametric Approach

Strategic Management Journal

International Management

English

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Journal of Marketing

International Management

English

When Should a Retailer Create an Exciting Store Environment?

Journal of Marketing

International Management

English

Internal Capabilities, External Networks, and Performance: A Study on Technology-Based Ventures

Strategic Management Journal

International Management

English

Price-Based Global Market Segmentation for Services

Journal of Marketing

International Management

English

Social Marketing: Its Ethical Dimensions

Journal of Marketing

International Management

English

Dominant Designs and the Survival of Firms

Strategic Management Journal

International Management

English

With Greater Power Comes Greater Responsibility? Takeover Protection and Corporate Attention to Stakeholders

Strategic Management Journal

International Management

English

Marketing for Managers

Journal of Marketing

International Management

English

Editorial Preface

Journal of Marketing

International Management

English