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Publications in International Management

The Fire of Desire: A Multisited Inquiry Into Consumer Passion

Journal of Consumer Research

International Management

English

Modeling Hierarchical Conjoint Processes With Integrated Choice Experiments

Journal of Marketing Research

International Management

English

Improving Prediction in Conjoint Measurement

Journal of Marketing Research

International Management

English

“Exploratory Analysis of Marketing Data”: A Reply

Journal of Marketing Research

International Management

English

Surviving Your Dissertation: A Comprehensive Guide to Content and Process

Journal of Marketing Research

International Management

English

Predicting Memory for Components of TV Commercials From EEG

Journal of Consumer Research

International Management

English

Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits

Journal of Consumer Research

International Management

English

Toward a Statistics for Consumer Decision Net Models

Journal of Consumer Research

International Management

English

The Use of Western Brands in Asserting Chinese National Identity

Journal of Consumer Research

International Management

English

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research

International Management

English