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Publications in International Management

“Pie Sharing” in Complex Collaboration Contexts

Journal of Marketing Research

International Management

English

Consumers’ Beliefs About Product Benefits: The Effect of Obviously Irrelevant Product Information

Journal of Consumer Research

International Management

English

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research

International Management

English

Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues

Journal of Marketing Research

International Management

English

On the Use of Structural Equation Models in Experimental Designs

Journal of Marketing Research

International Management

English

Media Transportation and Advertising

Journal of Consumer Research

International Management

English

Primary Demand for Beer in the Netherlands: An Application of ARMAX Model Specification

Journal of Marketing Research

International Management

English

Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error

Journal of Consumer Research

International Management

English

Weak Signals Versus Strong Paradigms

Journal of Marketing Research

International Management

English

The Future of Research in Marketing: Marketing Science

Journal of Marketing Research

International Management

English