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Publications in International Management

Marketing and Designing Transaction Games

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Comments

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1984English

Accounting for Primary and Secondary Demand Effects With Aggregate Data

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Focus on Authors

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2008English

A Prelaunch Diffusion Model for Evaluating Market Defense Strategies

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Rejoinder—Response to Comments on “Website Morphing”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Profile Construction in Experimental Choice Designs for Mixed Logit Models

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2002English

Response—On Establishing a Dialogue in Television Viewing Research

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1984English

Commentary—Deciphering Distribution Effects

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1989English

Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2008English

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