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Publications in Management of Technology

The Placebo Effect in Marketing: The Ability of Country of Origin to Modify Product Performance

Brazilian Business Review

International Management

Management of Technology

English

Gender and Entrepreneurship: A Comparative Study Between the Causation and Effectuation Approaches

Brazilian Business Review

International Management

Management of Technology

English

Organizational Competitiveness Factors

Brazilian Business Review

International Management

Management of Technology

English

The Instrumentalization of Metaphors in the Management Field: Reflections From the Use of the Book “The Art of War” on Business

Brazilian Business Review

International Management

Management of Technology

English

Antecedents to Customer Retention in a Corporate Context

Brazilian Business Review

International Management

Management of Technology

English

Adoption of Social Media by Small-And Medium-Sized Healthcare Enterprises

Brazilian Business Review

International Management

Management of Technology

English

Rational and Emotional Communication in Advertising in Women's Magazines in Brazil

Brazilian Business Review

International Management

Management of Technology

English

Earnings Management and Valuation of Biological Assets

Brazilian Business Review

International Management

Management of Technology

English

The Excellence Baldrige Criteria in the Effectiveness of Higher Education Institutions Management

Brazilian Business Review

International Management

Management of Technology

English

Persistence of Quarterly Earnings: An Empirical Investigation in Brazil

Brazilian Business Review

International Management

Management of Technology

English