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Publications in Management of Technology

Telewest Broadband: 2005 IDM Business Performance Awards Diamond Award Winner — Campaign: ‘Altogether Better Value’

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Towards an Alternative Foundation for Managing Product Life-Cycles in Turbulent Environments

International Journal of Product Development

International Management

Management of Technology

English

Editorial

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Guerrilla Video: Why and How Web Video Will Change the Fabric of the Web

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Opinion: Telemarketing — Heading for a Meltdown?

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Integrated Marketing and Its Implications for Personalised Customer Marketing Strategies

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Article Abstracts

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

BT Campaign: ‘Business Plan’

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Next-Generation Campaign Management: How Campaign Management Will Evolve to Enable Interactive Marketing

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Participation Television: A Breakdown of Trust

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English