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Publications in Marketing

Digital Marketing Access as a Source of Competitiveness in Traditional Vietnamese Handicraft Villages

Innovative Marketing

Management of Technology

English

Fresh Faces and Business Cases: The 10th IDM B2B Marketing Conference

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

The Marketing Strategy for Making Optimal Managerial Decisions by Means of Smart Analytics

Innovative Marketing

Management of Technology

English

Facebook Changes Its Platform Policy in Respect of In-Game Purchases and Incentivizing Page ‘Likes’

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Marketing Analysis of the Electromobile Market as a Factor in the Innovation of the National Economy

Innovative Marketing

Management of Technology

English

Forecasting of Principal Directions of Ukrainian Insurance Market Development Based on German Insurance Market Indices

Innovative Marketing

Management of Technology

English

Data and Creativity: Blessing or Curse?

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Disintermediation in Business-To-Business Service Channels: Mechanisms and Challenges

Journal of Business-to-Business Marketing

Management Information Systems

English

Identification of Green Marketing Strategies: Perspective of a Developing Country

Innovative Marketing

Management of Technology

English

Customer First Is the Only Way to Resolve the Marketing Mix

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English