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Publications in Marketing

Issue Information

Journal of Consumer Psychology

Applied Psychology

English

Issue Information

Journal of Consumer Psychology

Applied Psychology

English

Strategic Benefits of Low Fit Brand Extensions: When and Why?

Journal of Consumer Psychology

Applied Psychology

English

The Impact of Self-Construal and Ethnicity on Self-Gifting Behaviors

Journal of Consumer Psychology

Applied Psychology

English

“I Can Almost Taste It:” Why People With Strong Positive Emotions Experience Higher Levels of Food Craving, Salivation and Eating Intentions

Journal of Consumer Psychology

Applied Psychology

English

Diversity and Stigmatized Identity in the Marketplace: Introduction to Research Dialogue

Journal of Consumer Psychology

Applied Psychology

English

Issue Information

Journal of Consumer Psychology

Applied Psychology

English

Untapped Riches of Meso-Level Applications in Multilevel Entrepreneurship Mechanisms

Academy of Management Perspectives

International Management

English

Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology

Journal of Consumer Psychology

Applied Psychology

English

New Varieties of State Capitalism: Strategic and Governance Implications

Academy of Management Perspectives

International Management

English