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Publications in Marketing

The Relevance of Images in User-Generated Content: A Mixed Method Study of When, and Why, Major Brands Retweet

International Journal of Internet Marketing and Advertising

English

Consumer Choice and Preference for Brand Categories

Journal of Marketing Analytics

English

A Model of Heterogeneous Multicategory Choice for Market Basket Analysis

Review of Marketing Science

English

The Presence of Large Spanish Companies in Online Social Networks

Journal of Marketing Analytics

English

Editorial

Journal of Marketing Analytics

English

Media Mix Modeling – A Monte Carlo Simulation Study

Journal of Marketing Analytics

English

Editorial

Journal of Marketing Analytics

English

Correction To: Review on Weinstein’s Superior Customer Value: Finding and Keeping Customers in the Now Economy

Journal of Marketing Analytics

English

Consumer Behavioral Intentions Towards Mobile Payment Services: An Empirical Analysis in Pakistan

English

Zur Stabilität Des Kompromiss-Effekts in Wiederholungsmessungen - Eine Empirische Studie Auf Basis Verbesserter Experimenteller Designs

Marketing, Zeitschrift fur Forschung und Praxis

Social Psychology

English