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Publications in Marketing

Implementation of Fuzzy Cognitive Map and Support Vector Machine for Classification of Oral Cancers

EAI Endorsed Transactions on Energy Web

Systems Engineering

Information Systems

Energy Engineering

Renewable Energy

Power Technology

the Environment

English

Editorial Review Board

Journal of Advertising Education

English

Team Teaching of Creative Advertising and Public Relations Courses

Journal of Advertising Education

English

Advertising Education at a Crossroad

Journal of Advertising Education

English

The Brand Authenticity Scale: Development and Validation

Contemporary Management Research

Management Information Systems

Management of Technology

English

An Empirical Study on the Success Factors of Supplier-Distributor Relationships

Contemporary Management Research

Management Information Systems

Management of Technology

English

Service Quality as Moderator in the Relationship Between Experience and Value

Contemporary Management Research

Management Information Systems

Management of Technology

English

A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

Contemporary Management Research

Management Information Systems

Management of Technology

English

From Conception to Start-Up: Who and What Affect Female Entrepreneurship

Contemporary Management Research

Management Information Systems

Management of Technology

English

Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

Contemporary Management Research

Management Information Systems

Management of Technology

English