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Publications in Marketing

Personen

Keramische Zeitschrift
MarketingVisual ArtsPerforming ArtsCompositesCeramics
2016English

Aus Erster Hand

Keramische Zeitschrift
MarketingVisual ArtsPerforming ArtsCompositesCeramics
2016English

Feuerfeste Produkte — Die „Hidden Champions“

Keramische Zeitschrift
MarketingVisual ArtsPerforming ArtsCompositesCeramics
2015English

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

The Influence of Corporate Messages on the Product Portfolio

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

Erratum

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1948English

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

When Should a Retailer Create an Exciting Store Environment?

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Price-Based Global Market Segmentation for Services

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2003English

Social Marketing: Its Ethical Dimensions

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1979English

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