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Publications in Marketing

Marketing for Managers

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1976English

Editorial Preface

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1940English

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Marketing and Logical Deduction

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1990English

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

The American Marketing Association in 1973

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1974English

Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2000English

Consumer Generalization of Nutrient Content Claims in Advertising

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

Marketing's Influence Within the Firm

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

Product Quality: An Investigation Into the Concept and How It Is Perceived by Consumers

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1991English

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