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Publications in Marketing

Advertising's Role in Society

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1975English

Cases in Credits and Collections

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1950English

Notes and Communications

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1940English

Communicating the Consequences of Early Detection: The Role of Evidence and Framing

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2001English

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1996English

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2002English

Erratum

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1981English

Industrial Marketing: An Analytical Approach to Planning and Execution

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1970English

Marketing Farm Products: Economic Analysis

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
1955English

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