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Publications in Marketing

How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1988English

Editorial

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1992English

Errata

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1986English

The Fire of Desire: A Multisited Inquiry Into Consumer Passion

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2003English

Modeling Hierarchical Conjoint Processes With Integrated Choice Experiments

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1994English

Improving Prediction in Conjoint Measurement

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1979English

“Exploratory Analysis of Marketing Data”: A Reply

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1971English

Surviving Your Dissertation: A Comprehensive Guide to Content and Process

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1993English

Predicting Memory for Components of TV Commercials From EEG

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1990English

Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2008English

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