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Publications in Marketing

Correction

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1991English

Internal Customers and Internal Suppliers

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1996English

Danger: Marketing Researcher at Work

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1984English

Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1988English

Erratum

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1982English

Anticipating Discussion About a Product: Rehearsing What to Say Can Affect Your Judgments

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2002English

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2006English

Structure of Repeat Buying for New Packaged Goods

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1980English

Variety Seeking Behavior: An Interdisciplinary Review

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1982English

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