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Publications in Marketing

Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing

Journal of Marketing Research

International Management

English

Erratum

Journal of Marketing Research

International Management

English

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

Journal of Consumer Research

International Management

English

Planned Versus Actual Betting in Sequential Gambles

Journal of Marketing Research

International Management

English

Voting for a Political Candidate Under Conditions of Minimal Information

Journal of Consumer Research

International Management

English

The Presence of Variety Reduces Perceived Quantity

Journal of Consumer Research

International Management

English

The Seventh Moment: Qualitative Inquiry and the Practices of a More Radical Consumer Research

Journal of Consumer Research

International Management

English

Distortion of Price Discount Perceptions: The Right Digit Effect

Journal of Consumer Research

International Management

English

Interaction of Senses: The Effect of Vision Versus Touch on the Elongation Bias

Journal of Consumer Research

International Management

English

The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes

Journal of Consumer Research

International Management

English