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Publications in Marketing

Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation

Journal of Consumer Research

International Management

English

An Examination of Different Explanations for the Mere Exposure Effect

Journal of Consumer Research

International Management

English

Modeling the Psychology of Consumer and Firm Behavior With Behavioral Economics

Journal of Marketing Research

International Management

English

Errata

Journal of Marketing Research

International Management

English

Agendas and Consumer Choice

Journal of Marketing Research

International Management

English

Pre-Test-Market Models: Validation and Managerial Implications

Journal of Marketing Research

International Management

English

Heuristics and Biases in the Intuitive Projection of Retail Sales

Journal of Marketing Research

International Management

English

A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

Journal of Marketing Research

International Management

English

Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents

Journal of Consumer Research

International Management

English

Recalling Mixed Emotions: Figure 1

Journal of Consumer Research

International Management

English