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Publications in Marketing

Editorial

Journal of Marketing Research

International Management

English

Focus Groups and the Nature of Qualitative Marketing Research

Journal of Marketing Research

International Management

English

Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability

Journal of Marketing Research

International Management

English

“Pie Sharing” in Complex Collaboration Contexts

Journal of Marketing Research

International Management

English

Consumers’ Beliefs About Product Benefits: The Effect of Obviously Irrelevant Product Information

Journal of Consumer Research

International Management

English

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research

International Management

English

Signal Detection Analysis and Advertising Recognition: An Introduction to Measurement and Interpretation Issues

Journal of Marketing Research

International Management

English

On the Use of Structural Equation Models in Experimental Designs

Journal of Marketing Research

International Management

English

Media Transportation and Advertising

Journal of Consumer Research

International Management

English

Primary Demand for Beer in the Netherlands: An Application of ARMAX Model Specification

Journal of Marketing Research

International Management

English