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Publications in Marketing

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1999English

Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
2003English

Marketing Information: A Competitive Analysis

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1998English

Commentary

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1987English

A Thanks to the Many Individuals Who Make Publication ofMarketing SciencePossible

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2004English

Call for Nominations, Editor-In-Chief,Marketing Science

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1983English

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