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Publications in Marketing

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Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

When Do Price Thresholds Matter in Retail Categories?

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

The Category-Demand Effects of Price Promotions

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2001English

The 2004 ISMS Practice Prize Competition

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Editorial—Are Consumers Rational? Experimental Evidence?

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Customer Metrics and Their Impact on Financial Performance

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Commentary on “Marketing Mix Reactions to Entry”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1988English

Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Invited Commentary—Three Thoughts on Services

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Financing as a Marketing Strategy

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

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