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Publications in Marketing

A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Defensive Marketing Strategies

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1983English

Promotional Chat on the Internet

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

The Impact of Waiting Time Guarantees on Customers' Waiting Experiences

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Industrial Pricing: Theory and Managerial Practice

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1999English

Commentary on “A Brand Switching Model With Implications for Marketing Strategies”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1989English

The Impact of Discrete Bidding and Bidder Aggressiveness on Sellers' Strategies in Open English Auctions: Reserves and Covert Shilling

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2000English

Evaluating Promotions in Shopping Environments: Decomposing Sales Response Into Attraction, Conversion, and Spending Effects

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2001English

Editorial: Fifty Years ofMarketing Science

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

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