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Publications in Marketing

A Strategic Framework for Devolving Responsibility and Functions From Government to the Private Sector

Public Administration Review

Political Science

Public Administration

English

The Low Stability of Brand-Attribute Associations Is Partly Due to Market Research Methodology

International Journal of Research in Marketing

English

Key Factors for Successful Export Performance for Small Firms

Journal of International Marketing

International Management

English

Why Young Consumers Are Not Open to Mobile Marketing Communication

International Journal of Advertising

English

The EXPERF Scale: A Cross-National Generalized Export Performance Measure

Journal of International Marketing

International Management

English

The EXPERF Scale: A Cross-National Generalized Export Performance Measure

Journal of International Marketing

International Management

English

Trust, Power and Transaction Costs in B2B Exchanges — A Socio-Economic Approach

Industrial Marketing Management

English

Strategy-Based Segmentation of Industrial Markets

Industrial Marketing Management

English

Emerging Technologies for Enhancing Supplier–Reseller Partnerships

Industrial Marketing Management

English

Managing the Marketing Budget in a Cost-Constrained Environment

Industrial Marketing Management

English