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Publications in Marketing

Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing

International Management

English

Demand and Distribution Relationships in the Ready-To-Drink Iced Tea Market: A Graphical Approach

Marketing Letters

International Management

English

Statistical Analysis of Choice Experiments and Surveys

Marketing Letters

International Management

English

Individual Differences in Emotional Contagion of Salespersons: Its Effect on Performance and Burnout

Psychology and Marketing

Applied Psychology

English

Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty?an Empirical Analysis

Psychology and Marketing

Applied Psychology

English

A Rose by Any Other Name …: Color-Naming Influences on Decision Making

Psychology and Marketing

Applied Psychology

English

Understanding Consumer Usage of Product Magnitudes Through Sorting Tasks

Psychology and Marketing

Applied Psychology

English

The Learning Support Model: Personnel Policy Beyond the Traditional Model

American Review of Public Administration

Political Science

Public Administration

English

Optimal Timing to Invest in E-Commerce

Psychology and Marketing

Applied Psychology

English

The Impact of Attitude Strength on the Acceptance of Green Services

Journal of Retailing and Consumer Services

English