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Publications in Marketing

International Relations

Public Relations Review

Organizational Behavior

Human Resource Management

English

Communication—Research

Public Relations Review

Organizational Behavior

Human Resource Management

English

Exploring the Potential of Customer Accounting: A Synthesis of the Accounting and Marketing Literatures

Journal of Marketing Management

English

Quality Control Versus Innovation in Research on Marketing

Journal of Marketing Management

English

Consumer Reaction to Service Failure and Recovery: The Moderating Role of Attitude Toward Complaining

Journal of Services Marketing

English

Service Personalization and Loyalty

Journal of Services Marketing

English

Franchise Relocation and Sport Introduction: A Sports Marketing Case Study of the Carolina Hurricanes’ Fan Adoption Plan

Journal of Services Marketing

English

Refugee Determination

Administration and Society

Political Science

Public Administration

English

Assessing Organizational Attributes Contributing to Marketing Excellence in American Professional Sport Franchises

European Journal of Marketing

English

Internet-Based Small Business Communication: Seven Australian Cases

Electronic Markets

International Management

Computer Science Applications

Management of Technology

English