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Publications in Marketing

The Global Diffusion of Relationship Marketing

European Journal of Marketing
Marketing
2008English

Marketing Orientation and Its Determinants: An Empirical Analysis

European Journal of Marketing
Marketing
1999English

The Editor's Corner

Journal of Marketing Education
MarketingEducation
2006English

Factors Affecting the Termination Propensity of Inter‐firm Relationships

European Journal of Marketing
Marketing
2006English

Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue

Journal of Marketing Communications
MarketingInternational ManagementBusiness
2006English

The Editor’s Corner

Journal of Marketing Education
MarketingEducation
2002English

Corporate Identity: The Concept, Its Measurement and Management

European Journal of Marketing
Marketing
1997English

Editorial 19/4

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2009English

A Relationship‐mediated Theory of Internal Marketing

European Journal of Marketing
Marketing
2003English

Personal Selling Constructs and Measures: Emic Versus Etic Approaches to Cross‐national Research

European Journal of Marketing
Marketing
1996English

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