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Publications in Marketing
Existential Consumption and Irrational Desire
European Journal of Marketing
Marketing
User Testing Is Not a Luxury
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
The Employee‐customer Satisfaction Chain in the ECSI Model
European Journal of Marketing
Marketing
Does Culture Matter?: Identifying Cross-National Dimensions in Japanese Multinationals' Product-Based Websites
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
The Impact of RFID on Management of Returnable Containers
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
Cultural Domination: The Key to Market‐oriented Culture?
European Journal of Marketing
Marketing
Marketing, the Consumer Society and Hedonism
European Journal of Marketing
Marketing
Global Strategy: A Review and an Integrated Conceptual Framework
European Journal of Marketing
Marketing
An Empirical Examination of the Complex Relationships Between Entrepreneurial Orientation and Stakeholder Support
European Journal of Marketing
Marketing
Tribal Marketing
European Journal of Marketing
Marketing
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