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Publications in Marketing

Engendering a Market Orientation: Exploring the Invisible Role of Leaders' Personal Values

Journal of Strategic Marketing
MarketingManagementStrategy
2007English

Ethical Fashion: Myth or Future Trend?

Journal of Fashion Marketing and Management
MarketingInternational ManagementBusiness
2006English

Minimizing Retail Shrinkage Due to Employee Theft

International Journal of Retail and Distribution Management
Hospitality ManagementBusinessMarketingInternational ManagementLeisureTourism
2006English

Gendered Retailing: A Study of Customer Perceptions of Front‐line Staff in the DIY Sector

International Journal of Retail and Distribution Management
Hospitality ManagementBusinessMarketingInternational ManagementLeisureTourism
2004English

How Fashion Works20061Gavin Waddell. How Fashion Works. Blackwell Publishing, 2004. £19.99, ISBN: 0‐632‐05752‐1

Journal of Fashion Marketing and Management
MarketingInternational ManagementBusiness
2006English

Promoting the Bank Savings Habit in Ghana: A Success in Marketing Technology Transfer

Journal of Macromarketing
Marketing
1989English

An Extension and Further Validation of a Community-Based Consumer Well-Being Measure

Journal of Macromarketing
Marketing
2008English

From the Editor

Journal of Macromarketing
Marketing
1997English

Female Career Progression in Retailing

International Journal of Retail and Distribution Management
Hospitality ManagementBusinessMarketingInternational ManagementLeisureTourism
2007English

From the Editor

Journal of Macromarketing
Marketing
1989English

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