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Publications in Marketing

Insights Into the Process of Changing Sourcing Strategies

Journal of Business and Industrial Marketing

International Management

English

Negative Double Jeopardy: The Role of Anti-Brand Sites on the Internet

Journal of Brand Management

English

Editorial: Creating Corporate Brands With a Sense of History

Journal of Brand Management

English

Brand Valuation — Introduction to the Special Issue

Journal of Brand Management

English

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Journal of Brand Management

English

Editorial Column—Education: Our Most Important Service Sector

Service Science

International Management

Management Science

Operations Research

English

Using Survey Data to Design a RFID Centric Service System for Hospitals

Service Science

International Management

Management Science

Operations Research

English

The Contribution of Market Intelligence to Tactical and Strategic Business Decisions

Marketing Intelligence and Planning

English

Understanding Compulsive Buying Tendencies Among Young Australians

Marketing Intelligence and Planning

English

Developing an Australian Model of Export Marketing Performance Determinants

Marketing Intelligence and Planning

English