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Publications in Marketing

Reaching and Influencing Consumers in the Prescription Medicine Market

Marketing Intelligence and Planning

English

Political Marketing Communications Planning in the UK and Taiwan

Marketing Intelligence and Planning

English

Service-Oriented Entrepreneurship: Service-Dominant Logic in Green Design and Healthcare

Service Science

International Management

Management Science

Operations Research

English

The Effects of Dogmatism and Social Class Variables on Consumer Ethnocentrism in Malta

Marketing Intelligence and Planning

English

The Impact of Porter's Strategy Types on the Role of Market Research and Customer Relationship Management

Marketing Intelligence and Planning

English

A Customer Liberation Manifesto

Service Science

International Management

Management Science

Operations Research

English

Bla‐bla‐bla: Video Chat Service on the Internet – A Market Feasibility Study

Qualitative Market Research

English

Grounded Theory: The Missing Methodology on the Interpretivist Agenda

Qualitative Market Research

English

Projecting the Right Image: Using Projective Techniques to Measure Brand Image

Qualitative Market Research

English

Reflections on Collaboration in Interpretive Consumer Research

Qualitative Market Research

English