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Publications in Marketing
Laments and Serenades: Relationship Marketing and Legitimation Strategies for the Cultural Entrepreneur
Qualitative Market Research
Marketing
Tasting as a Projective Technique
Qualitative Market Research
Marketing
Positioning Qualitative Market Research: Reflections From Theory and Practice
Qualitative Market Research
Marketing
Using an ANN‐approach for Analyzing Focus Groups
Qualitative Market Research
Marketing
The Impact of Culture on the Adoption of High Technology Products
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
How Far Is a Long Way? Contrasting Two Cultures’ Perspectives of Travel Distance
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
The Reliability of Webster’s Marketing Culture Instrument: Some Western Australian Findings
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
The Relationship Between Attitude and Behavior: An Empirical Study in China
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
Franchise Systems as Strategic Networks Studying Network Leadership in the Service Sector
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
The Impact of Consumer Ethnocentrism and Country of Origin Sub‐components for High Involvement Products on Young Chinese Consumers’ Product Assessments
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
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