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Publications in Marketing
Telewest Broadband: 2005 IDM Business Performance Awards Diamond Award Winner — Campaign: ‘Altogether Better Value’
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Editorial
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Editorial
Journal of Financial Services Marketing
Marketing
Finance
Guerrilla Video: Why and How Web Video Will Change the Fabric of the Web
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Opinion: Telemarketing — Heading for a Meltdown?
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Integrated Marketing and Its Implications for Personalised Customer Marketing Strategies
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Article Abstracts
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
BT Campaign: ‘Business Plan’
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Next-Generation Campaign Management: How Campaign Management Will Evolve to Enable Interactive Marketing
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
Participation Television: A Breakdown of Trust
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
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