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Publications in Marketing

Investigating the Persuasive Impact and Underlying Processes of Interactive Magazine Ads in a Real-Life Setting

International Journal of Advertising

English

Advertising on the Edge: Appeal Effectiveness When Advertising in Extreme Sports

International Journal of Advertising

English

Talking About CSR Matters: Employees’ Perception of and Reaction to Their Company’s CSR Communication in Four Different CSR Domains

International Journal of Advertising

English

Our Apples Are Healthier Than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products

Journal of International Marketing

International Management

English

Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing

Journal of International Marketing

International Management

English

Psychic Distance and Country Image in Exporter–Importer Relationships

Journal of International Marketing

International Management

English

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

International Journal of Advertising

English

Global Consumer Culture and Advertising Research

International Journal of Advertising

English

Relationship Value: Drivers and Outcomes in International Marketing Channels

Journal of International Marketing

International Management

English

Communicating the Fair Trade Message: The Roles of Reputation and Fit

International Journal of Advertising

English