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Publications in Marketing
The Contrary Forces of Innovation
Industrial Marketing Management
Marketing
The Influence of Network Effects on SME Performance
Industrial Marketing Management
Marketing
Managing to Make Markets: Marketization and the Conceptualization Work of Strategic Nets in the Life Science Sector
Industrial Marketing Management
Marketing
A Configurational Analysis of Network and Knowledge Variables Explaining Born Globals' and Late Internationalizing SMEs' International Performance
Industrial Marketing Management
Marketing
Managing Interdependencies in Supplier Networks
Industrial Marketing Management
Marketing
The Role of Horizontal and Vertical New Product Alliances in Responsive and Proactive Market Orientations and Performance of Industrial Manufacturing Firms
Industrial Marketing Management
Marketing
From Strategy to Tactics: Building, Implementing, and Managing Brand Equity in Business Markets
Industrial Marketing Management
Marketing
Salesperson Improvisation: Antecedents, Performance Outcomes, and Boundary Conditions
Industrial Marketing Management
Marketing
Analyzing Stage and Duration of Anglo-Chinese Business-To-Business Relationships
Industrial Marketing Management
Marketing
The Coopetition Paradox and Tension in Coopetition at Multiple Levels
Industrial Marketing Management
Marketing
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