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Publications in Marketing
Transformative Service Research: An Agenda for the Future
Journal of Business Research
Marketing
Empirical Insights on the Nature of Synergies Among HRM Policies - An Analysis of an Ethics-Oriented HRM System
Journal of Business Research
Marketing
Being Kind to Ourselves: Self-Compassion, Coping, and Consumption
Journal of Business Research
Marketing
The Dynamic Nature of Social Accounts: An Examination of How Interpretive Processes Impact on Account Effectiveness
Journal of Business Research
Marketing
Toward a Three-Dimensional Framework for Omni-Channel
Journal of Business Research
Marketing
Beyond the Differences: Transcultural Business Research in a Flattening World
Journal of Business Research
Marketing
Enhancing the Sales Benefits of Radical Product Innovativeness in Internationalizing Small and Medium-Sized Enterprises
Journal of Business Research
Marketing
The Use of Organizational Capabilities to Increase Customer Value
Journal of Business Research
Marketing
Country-Of-Origin Image (COI) as a Country-Specific Advantage (CSA): Scale Development and Validation of COI as a Resource Within the Firm Perspective
Journal of Business Research
Marketing
Applying Complexity Theory to Deepen Service Dominant Logic: Configural Analysis of Customer Experience-And-Outcome Assessments of Professional Services for Personal Transformations
Journal of Business Research
Marketing
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