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Publications in Marketing

Big Data, Big Decisions: The Impact of Big Data on Board Level Decision-Making

Journal of Business Research

English

Animated Logos in Mobile Marketing Communications: The Roles of Logo Movement Directions and Trajectories

Journal of Business Research

English

The Presence of Copycat Private Labels in a Product Set Increases Consumers' Choice Ease When Shopping With an Abstract Mindset

Journal of Business Research

English

How Cultural Impact on Knowledge Sharing Contributes to Organizational Performance: Using the fsQCA Approach

Journal of Business Research

English

Introduction: Thought Leadership in Brand Management

Journal of Business Research

English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research

English

Brand Community Coping

Journal of Business Research

English

Understanding Poverty and Promoting Poverty Alleviation Through Transformative Consumer Research

Journal of Business Research

English

Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value

Journal of Business Research

English

Psychological Ownership and Music Streaming Consumption

Journal of Business Research

English