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Publications in Marketing

Rethinking Religion in the Context of Ethnicity and Well-Being

Marketing Theory

English

How Direct-To-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare

Journal of Advertising Research

English

Advertising at the Threshold

Marketing Theory

English

Managing Advertising Agency Client Partnerships for Value Co-Creation

Marketing Theory

English

Political Travel Constraint: The Role of Chinese Popular Nationalism

Journal of Travel and Tourism Marketing

Hospitality Management

English

Kids on Board: Exploring the Choice Process and Vacation Needs of Asian Parents With Young Children in Resort Hotels

Journal of Hospitality Marketing and Management

Hospitality Management

Management Information Systems

English

The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels

Journal of Travel and Tourism Marketing

Hospitality Management

English

Aspects of Sustainability in the Destination Branding Process: A Bottom-Up Approach

Journal of Hospitality Marketing and Management

Hospitality Management

Management Information Systems

English

Planning and Leveraging Event Portfolios: Towards a Holistic Theory

Journal of Hospitality Marketing and Management

Hospitality Management

Management Information Systems

English

Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain

Journal of Travel and Tourism Marketing

Hospitality Management

English