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Publications in Marketing

Making Great Minds Think Alike: Emerging Market Multinational Firms’ Leadership Effects on Targets’ Employee Psychological Safety After Cross-Border Mergers and Acquisitions

International Business Review
MarketingInternational ManagementBusinessFinance
2016English

Marketing and Public Policy in a Technology-Integrated Society: Optimizing the Future of Innovative Technologies and Infinite Data

Journal of Public Policy and Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2019English

Intercultural Influences on Managing African Employees of Chinese Firms in Africa: Chinese Managers’ HRM Practices

International Business Review
MarketingInternational ManagementBusinessFinance
2016English

Do Vendors Benefit From Promotions in a Multi-Vendor Loyalty Program?

Marketing Letters
MarketingEconomicsInternational ManagementBusinessEconometrics
2010English

Consumer Research Needs From the Food and Drug Administration on Front-Of-Package Nutritional Labeling

Journal of Public Policy and Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2014English

Affective Conflict and Identification of Knowledge Sources in MNE Teams

International Business Review
MarketingInternational ManagementBusinessFinance
2017English

Do Behavioral Nudges in Prepopulated Tax Forms Affect Compliance? Experimental Evidence With Real Taxpayers

Journal of Public Policy and Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2017English

The Emotions of Top Managers and Key Persons in Cross-Border M&As: Evidence From a Longitudinal Case Study

International Business Review
MarketingInternational ManagementBusinessFinance
2018English

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Journal of Public Policy and Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2018English

Reverse Knowledge Transfer in Emerging Market Multinationals: The Indian Context

International Business Review
MarketingInternational ManagementBusinessFinance
2016English

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