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Publications in Marketing

Can Locally-Recruited R&D Personnel Significantly Contribute to Multinational Subsidiary Innovation in an Emerging Economy?

International Business Review

International Management

English

Harnessing the Creative Potential of Consumers: Money, Participation, and Creativity in Idea Crowdsourcing

Marketing Letters

International Management

English

An Empirical Investigation of the Antecedents and Performance Outcomes of Export Innovativeness

International Business Review

International Management

English

International Purchasing Offices in China: A Dynamic Evolution Model

International Business Review

International Management

English

Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

Journal of Public Policy and Marketing

International Management

English

Procuring Sustainably in Social Housing: The Role of Social Capital

Journal of Purchasing and Supply Management

English

An Investigation of the Cross-Border Supplier Development Process: Problems and Implications in an Emerging Economy

International Business Review

International Management

English

The Complexity of the Business Network Context and Its Effect on Subsidiary Relational (Over-) Embeddedness

International Business Review

International Management

English

The Formation of Trust and Commitment in Business Relationships in the Middle East: Understanding Et-Moone Relationships

International Business Review

International Management

English

Are Two Brands Better Than One? Investigating the Effects of Co-Branding in Advertising on Audience Memory

Marketing Letters

International Management

English