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Publications in Marketing

The Influence of Guanxi on Physical Distribution Service Quality Availability in E-Commerce Sourcing Fashion Garments From China

Journal of Retailing and Consumer Services

English

Issue Information

Psychology and Marketing

Applied Psychology

English

Issue Information

Psychology and Marketing

Applied Psychology

English

Issue Information

Psychology and Marketing

Applied Psychology

English

Branding With the In-Out Effect: The Impact of Consonantal Articulation on Brand Evaluation

Psychology and Marketing

Applied Psychology

English

Issue Information

Psychology and Marketing

Applied Psychology

English

Issue Information

Psychology and Marketing

Applied Psychology

English

Issue Information

Psychology and Marketing

Applied Psychology

English

Advertisements on Facebook: Identifying the Persuasive Elements in the Development of Positive Attitudes in Consumers

Journal of Retailing and Consumer Services

English

Motivation Recipes for Brand-Related Social Media Use: A Boolean-fsQCA Approach

Psychology and Marketing

Applied Psychology

English