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Publications in Marketing

Entrepreneurial Marketing and Hybrid Entrepreneurship: The Case of JM Reid Bamboo Rods

Journal of Marketing Management

English

Employer Branding: Strategic Implications for Staff Recruitment

Journal of Marketing Management

English

Moving Beyond Fan Typologies: The Impact of Social Integration on Team Loyalty in Football

Journal of Marketing Management

English

From Humble Inquiry to Humble Intelligence: Confronting Wicked Problems and Augmenting Public Relations

Public Relations Review

Organizational Behavior

Human Resource Management

English

‘Is There a Gap in the Market, and Is There a Market in the Gap?’ How Advertising Planning Performs Markets

Journal of Marketing Management

English

Collaboration and Conflict Between Agencies and Clients

Public Relations Review

Organizational Behavior

Human Resource Management

English

Everywhere and Nowhere: Theorising and Researching Public Affairs and Lobbying Within Public Relations Scholarship

Public Relations Review

Organizational Behavior

Human Resource Management

English

Reducing Household Water Consumption: A Social Marketing Approach

Journal of Marketing Management

English

The ‘Polychronicity - Multiple Media Use’ (P-Mmu) Scale: A Multi-Dimensional Scale to Measure Polychronicity in the Context of Multiple Media Use

Journal of Marketing Management

English

Islamic Branding and Marketing: Creating a Global Islamic Business

Journal of Marketing Management

English