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Publications in Marketing

Attributions of Service Quality: Immigrant Customers’ Perspective

Journal of Services Marketing

English

Effects of Customer Experience Across Service Types, Customer Types and Time

Journal of Services Marketing

English

Understanding Customer-Perceived Quality in Informal Stores

Journal of Services Marketing

English

The Interplay of Customer Experience and Commitment

Journal of Services Marketing

English

Future Service Technologies and Value Creation

Journal of Services Marketing

English

Measuring Customers Benefits of Click and Collect

Journal of Services Marketing

English

Exploring the Application of Co-Design to Transformative Service Research

Journal of Services Marketing

English

Continued Value Creation in Crowdsourcing From Creative Process Engagement

Journal of Services Marketing

English

‘Support Your Country and Buy Chinese Brands’ – Would Chinese Consumers Buy It?

Journal of Marketing Communications

International Management

English

Attention, Emotions and Cause-Related Marketing Effectiveness

European Journal of Marketing

English